The client’s goal was to increase their presence on Google search results and their impression share for branded keywords with the new website. The ultimate goal was to boost sales over the summer period.
The new website was not appearing in the organic search results and competition was already present on AdWords focussing on sales. It was extremely challenging to capture all paid search queries within a limited initial budget.
We used valuable insights from the data within the Google keyword planner tool as well as the intelligence gained from reviewing past performance. TWC Results focused on these key factors, boosting results to achieve sales for the campaign.
Accuracy was paramount for the campaign, the ad groups and keywords, which were closely aligned. With our sharp targeting and optimisation, we communicated specific and relevant product categories to the right audience.
By doing incremental optimisation changes throughout the campaign, TWC Results achieved the following:
- Improved conversion rate by 185%
- Achieved a 460% ROI