SugarTree

THE RUNDOWN

SugarTree challenged themselves by asking why Auckland’s inner-city living couldn’t have the best of both worlds. Their vision? Uber-cool living full of the city’s buzz, contrasted with an urban oasis, offering respite and relaxation.

It was at this point that the seeds for SugarTree were planted. A unique, multi-faceted development that carefully brings together apartments, retail, entertainment and workspace – it’s a place that’s more than the sum of its parts. Exciting, modern and unique, SugarTree is a place for people to live, work, play and relax – in the very heart of one of the Southern Hemisphere’s fastest-growing cities.

THE GOAL

  • Increase online visibility to acquire more customers.
  • Increase ranking for “new apartment” and “new penthouse” related search terms.
  • Increase online brochure download.

THE CHALLENGE

The SEO challenge we faced at the beginning of our engagement was the lack of a focused keyword strategy and a site built in a way that was very difficult for search engines to crawl for content.

THE APPROACH

We conducted a full website audit and refreshed their branding in multiple languages with a detailed keyword analysis to identify their target market & customers. This was followed by an aggressive link building campaign and on page website optimisation. We also implemented an effective paid search campaign in conjunction with SEO.

THE RESULTS

  • Achieved 9.02% goal conversion rate
  • 159.31% increase in total traffic

SugarTree

 

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